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FOUNDATION SERVICES
Quick Wins That Build Trust for Bigger Work
One-time projects that solve urgent problems. Most clients start here, see results, then scale to complete operational systems.
The Honest Truth About Foundation Services
These aren't my primary business. Operational systems are. But I offer Foundation Services for three specific reasons:
Immediate Value
You have an urgent problem - no website, broken Google presence, terrible site speed. These solve that fast with minimal investment.
Trust Building
Many businesses aren't ready to invest $15K-50K in complete operations until they've worked with me on something smaller. Foundation projects build that trust.
Gateway to Transformation
About 70% of Foundation clients discover bigger operational issues during the project and upgrade to Stage 2-3 systems within 6 months.
If you need a quick fix, great. If you discover you need more, I'm already there working with you.
Foundation Services Menu
Google Business Profile Optimization
Complete GBP setup and optimization so you show up first in local searches.
✓ Profile audit and cleanup
✓ Category and keyword optimization
✓ Professional description writing
✓ Photo optimization (up to 25)
✓ Service menu setup
✓ Q&A section configuration
✓ Review response strategy
✓ 30-day performance report
Investment: $500-2,500 one-time
Timeline: 1-2 weeks
Not included: Photo/video production, ongoing management, review generation campaigns, paid ads
Smart Operational Website
Booking-focused website architecture designed for conversions, not just aesthetics.
✓ 5-10 page website
✓ Mobile-responsive design
✓ Speed optimization (sub-3 seconds)
✓ Contact form automation
✓ Click-to-call and text
✓ Basic booking integration
✓ AI chat widget ready
✓ 2 rounds of revisions
✓ Training and 30-day support
Investment: $2,000-8,000 one-time
Timeline: 3-4 weeks
Not included: Custom copywriting, professional photography, e-commerce, advanced automation (that's Stage 2)
Performance & Technical Fixes
Fix existing website speed, mobile, and conversion issues that are costing you customers.
✓ Website speed optimization
✓ Mobile responsiveness fixes
✓ Core Web Vitals improvement
✓ Broken link and error fixes
✓ Form functionality testing
✓ Security scan and hardening
✓ Analytics setup/verification
✓ Conversion tracking
✓ Performance report
Investment: $2,000-3,500 one-time
Timeline: 1-2 weeks
Not included: Design changes, content rewriting, new features, ongoing monitoring
Professional Content Production
Professional photography and video for your website and digital presence.
✓ Half-day on-site shoot
✓ 50-100 professional photos
✓ 3-5 short-form videos (30-60 sec) ✓ Team, location, and service photos
✓ Process and action shots
✓ Web-optimized delivery
✓ Print-resolution files included
Investment: $1,500-5,000 per project
Timeline: 2-3 weeks (shoot + editing)
Not included: Ongoing content creation, social media management
What Usually Happens After Foundation Work
Foundation projects often reveal bigger operational issues. Here's what clients typically discover:
1. "We optimized your Google Business Profile and traffic went up 40%. But you're still missing calls after hours."
→ Many upgrade to AI Phone Receptionist (Stage 2 Operations)
2. "We built you a high-converting website. But booking is still manual and leads are falling through the cracks."
→ Many upgrade to Complete Booking & CRM System (Stage 2)
3. "We fixed your site speed and performance. But you need full automation and integrated systems to scale."
→ Many upgrade to Complete Systematization (Stage 3)
That's by design. We solve the urgent problem, then show you what's possible when you build proper infrastructure.
Ready to Start With Foundation Services?
20-minute consultation to determine which Foundation Service fits your immediate need. We'll scope it, price it, and get you scheduled.
Quick turnaround. Most Foundation projects complete in 1-4 weeks.
